Here’s why Phy (first-timers: Phy rhymes with "Fly") never has, and never will, make fairness creams.
People should be the best version of themselves, and comfortable in their own skin. Why try to be someone else?
Changing skin tone (if the claim is true) necessarily means we are interfering chemically with the natural processes in our skin, which is a living, breathing organ. Big no no.
Skin care is way more important than "looking fair". For example, making sure your pores aren't blocked, and that your skin is hydrated, clear & healthy will keep it in ship shape.
The obsession with fairness also brings in bleaches and other harmful chemicals – which do more harm than good, trust us!
Most skin problems (especially as we grow older) are to do with not having enough sun protection - especially in tropical climates. Your skin’s natural melanin helps!
Simple, straightforward and scientific. That's what we think The Phy Life should be all about!
Hello Nirja. Thanks for writing in and welcome to The Phy Life. Apologies for any misunderstanding, however neither Phy or Plum makes any skin whitening products. Do let us know if we can be of any further assistance. Cheers, Team Phy
Okay, you patted yourself on the back, but you still make whitening products for women back on plum!
that’s ‘un-fair’ I suppose (and this isn’t really a genius pun)