Purpose & values

We value a lot of things at here at the Phy HQ. It's important to us to keep our values close. They guide us through every single decision we take - right from what goes in our products to how we communicate with you.

There are four values that are at the very core of who we are:

CUSTOMER DELIGHT
We exist because of our customers. Their joy is our joy. Delighting them is what delights us.

SUSTAINABILITY
Blessed as we are with the goodness of nature, we will do all we can to preserve it and contribute positively towards sustaining our fragile ecosystems.

RESPECT
Our culture shall be inclusive, encouraging and respectful of human capability, diversity and hard work.​

TRANSPARENCY
We have nothing to hide. We will uphold the law of the land and protect the rights of our customers at all times. Our conduct within and  outside the corporation shall exemplify the highest levels of transparency and good corporate behavior.