When we started Phy in 2018, we were aware of tapping into the potential of the male beauty and grooming industry. However, we wanted to do more than just make a foray into an up and coming sector. We were looking to build a community that believed as much in making a difference, just like us. A community that believed in the guiding principles of goodness, sustainability, and how nature and “good science” can come together — catering to grooming needs for the urban professional.
In an age where less is more, and minimalism is the new “cool”, we have been constantly striving to present the best to our consumers. At Phy, we have a clear conscience and clearer labels. We are a dermatologically tested, 100% vegan brand who consciously and collectively steer clear of animal-derived ingredients, parabens, phthalates, propylene, glycol, SLS, PABA, DEA, and other harmful chemicals.
Today, awareness is key, and as a brand, it is our ethical responsibility to encourage our customers to do their bit in preserving an ecosystem that is already, fairly fragile. As a pledged member of 1% for the Planet initiative, we give away 1% of our sales towards the environment. A PETA-approved and cruelty free-brand, sustainability lies at the core of our values and we believe in what’s good for the planet is definitely good for you!
Inside every bottle, every box, every package that a customer receives, there’s not just a grooming product. There’s mindful phylosophy at the beginning and end of it. Phylosophy that motivates us to incorporate the “good” in every product we formulate and mindfulness that leads our customers to believing in us and vouching for what we have to offer.