A dermatologically-tested, 100% vegan specialist grooming range for men, driven by the beliefs that “good” products are worth the effort, that a conscience is non-negotiable, and that “one-size-fits-all” doesn’t work.

And when we say good, we mean it. Phy believes in using “good science” & proven natural actives to make effective products that work for you. We are PETA approved cruelty free & vegan, and a member of the global 1% for the Planet community. Our passion to get it right, every single time, is what makes us, us.

THE STORY OF PHY

Phy is everywhere. Physics, physicality and physique begin with it. Phytochemistry (the science of plant-sourced ingredients) begins with phy, too.
Lest you think it's all physical, there's philosophy. See the phy in it? Profound. Once you start looking, you'll see phy everywhere. The sciences of lots of things end with phy. Like geography and oceanography. As do many arts - think photography.
Nature, science, philosophy and a bit of art - that's what we call thephylife!